Innovative approaches: designing the right way
Marla CommonsResearch International, United States
INTRODUCTION – THE CHANGING NATURE OF QUALITATIVE RESEARCH
It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part stems from the fact that our clients increasingly feel the pressure to use market research to its fullest potential – especially given how competitive our client markets are, how slim their profit margins are and how even small innovations can be the difference between a...