Information and public relations management. Role of market research within this growth sector
Kristian Rikard-Petersen and Philip Maschke EBA Research, Denmark
THE PUBLIC RELATIONS SECTOR: A PROFILE
Today, a growing number of companies, organisations, public institutions and bodies are using public relations as a tool to develop communications towards public opinion and/or specific targets related to a company, its products and services.
PR tools are used to establish and develop appropriate relationship systems between a company or...