In The Backstage Of The TV Audience
PPR - A media research tool to understand and to measure a viewer's mood, appreciation, and attentiveness to TV programmes
Fabio Mariano Data PopularElenice Rampazzo and Paulo Fiasco Fundao Armando lvares Penteado (FAAP)
Introduction
Latin America is a challenge for national companies as well as for multinationals that intend to advertise their products in the Latin American continent: media ...