Hispanic Internet Usage In Perspective
Demographics and usage among Internet users in Mexico, Spain, and Hispanics in the United States
Jim HatchPresident, NetValue, United States. and Sigisbert Ratier Vice President Panel & Methodology, NetValue SA, France.
INTRODUCTION
Taking a cue from the exponential growth of the online Hispanic populations in the more 'mature' Internet population of the United States and the 'coming of age' market in Spain, pundits claimed Mexico as one of the emerging markets of 2000. Small businesses and corporations alike spent millions to gain first mover position in the Mexican market in hopes...