Microsoft's Customer and Market Research (CMR) department has a grand vision to "build the most impactful and innovative customer and market insights function in the world", and a singular mission of "delivering fact-based customer insights that drive Microsoft's most essential business decisions". Both statements are simple concepts to understand, and are also both extremely difficult to execute while competing in an industry that compels CMR to account for:
- Alternative resources: constantly changing (note that we are often one of the key players driving that change);
- Speed of business: moving at an increasingly rapid pace;
- Data proliferation:...