Evolution, not Revolution: The Future of Broadcasting in the United Kingdom
Michael SvennevigLeeds University, U.K.
INTRODUCTION
There can be little doubt that the topic which increasingly occupies the thoughts, actions and spending of media organisations across much of the world is digital technology. Digitally-delivered services are currently up and running or at the final planning stage in several European countries including the United Kingdom, as well as in the United States and elsewhere.
On offer will be home shopping, home banking and other financial services, Internet and Web access via the smart TV, cinema quality TV pictures, literally...