Effective and confident communications in crisis situations
Messaging Simulation
Howard Moskowitz, Alex Gofman and Daniel MoskowitzMoskowitz Jacobs Inc., United States.
Samuel RabinoNortheastern University, United States.
INTRODUCTION – BEYOND PRODUCTS AND INTO THE SPHERE OF OPINION
Today's market researcher has achieved significant credence and a 'place' at many corporate management tables. For a number of these researchers the issues they confront go beyond passively reporting the trends or the responses of consumers to package, concept or product stimuli. The new breed of consumer researcher is becoming increasingly involved in the acquisition of insights in order...