Digital Dreams, Digital Nightmares
Consumer Visions of the Future
Ben LovejoyTNS IT & Telecoms, United Kingdom
INTRODUCTION
If I had solutions to all of the challenges we face, I would be a very wealthy man, sunning myself on some 3G-enabled beach rather than standing in conference rooms. The aim of this paper is to give food for thought rather than solutions, but I will do my best to touch on a few of the things that we as researchers and marketers can do to ensure that the technological future we create is more Star Trek: Next Generationand...