Consumer vs. Producer
Overcoming the Disconnect between Management and Competitive Intelligence
Douglas C. BernhardtBusiness Research Group S.A., Switzerland
INTRODUCTION
The practice of competitive intelligence (CI) in largescale organisations remains, for the most part, an exercise in futility. Despite the obvious logic in the maxim that .intelligence exists to support informed decisionmaking., it is, in the main, corporate decisionmakers themselves who are first to balk at the notion of an organised intelligence mechanism or 'some sort of competitor intelligence system' (Porter 1980) designed to provide accurate and timely intelligence about the most critical threats facing the organisation. The...