Conscious Consumption in Brazil
Challenges and Opportunities
Eduardo SchubertIndicator GfK, Brazil
Paulo CidadeIndicator GfK, Brazil
Helio MattarInstituto Akatu, Brazil
INTRODUCTION
The sustainability of the current way of production has been discussed by specialists for many years, but the depth with which the general population reflects about this issue has not been followed up sufficiently. It is necessary to generate this knowledge. The level of the population's concern with issues such as environmental degradation, the ever-growing scarceness of natural resources, and the difficulty in storing and processing garbage, must be assessed in order to develop appropriate policies for...