Combining big data and mobile market research
Jeff Hamilton and Adam Berman Microsoft and CatalystMR
Introduction
How does mobile browsing in emerging market differ from developed markets and what are best practices tips and trick to conducting international mobile survey research?
Until recently, desktop and laptop computers were the primary means to collect online survey data. In 2011, the percentage of surveys being taken on mobile devices was less than 2%. As of the 1st quarter of 2014, researchers like CatalystMR who collect user-agent online survey data saw 25%-35% (some as high as 50%) of all their...