Many researchers are asking the following questions:
- What are the best practices for raising the impact of the internal insight team?
- How to maximise our contribution?
- How to accelerate the digestion of insights and the drive to action?
- How can we raise appreciation of researchers' efforts, and increase internal understanding and use of research?
The answer sounds overly simple: know your customers! This is the ultimate way to make researchers' work more valued and meaningful.
Preface
Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and not at all trivial. It implies that...