Beyond Hedonics
Measuring the emotional power of fragrance
Carol Christensen International Flavors and FragrancesStephen Warrenburg International Flavors and FragrancesPatricia Wilson International Flavors and Fragrances
Introduction
What happens when you smell a fragrance or odor? What feelings, images, mental associations, and memories does a scent elicit in the mind of the perceiver? These are questions that consumer research is able to address in a quantifiable manner. Yet, typically, these emotional elements of fragrance...