Après nous le deluge?: Why we need to pay attention to the needs and desires of millennial and post-millennial researchers
Simon Chadwick and Reg BakerCambiar Consulting and Marketing Research Institute International
The world of research awaiting the next generation
In the black and white world of comparatives that are often tossed out at research conferences these days, the world of yesterday and the world of tomorrow are so different as to warrant wonder that we could have ever lived, yet alone succeeded, in research in the BI (Before Internet) era. The world of yesterday is characterized as...