Analytic implications of panel data quality – the role of panel recruitment
Bob HarlowRONIN Corporation, United States
INTRODUCTION
As market researchers and practitioners have come to rely increasingly on online panels in B2B data collection, concerns about data quality have grown. These concerns are justified, because a growing literature provides evidence that respondent behaviors and response patterns with the potential to compromise data quality occur with some regularity within online panel data (e.g., Downes-Le Guin, 2005). Several researchers have suggested that sample selection and management can impact results. Pineau and Slotwiner (2003), for example, demonstrated that probability sampling can...