An Update On International PPM Activities: Belgium, Quebec And Beyond
Dan Ames Arbitron Inc.Pasquale Pellegrini BBM CanadaDominique Vercraeye Taylor Nelson Sofres Media
Introduction
Portable people meters have been under development at Arbitron since 1992. During the past few years, much has been reported on Arbitron's PPM activities in the United States, specifically the Philadelphia Market Trial. Detailed findings on panel behavior and audience listening...