OPPO: India's biggest drone light show

OPPO, an electronics company, increased awareness of its Reno3 Pro Smartphone with India’s biggest drone light show.

The communication goal

OPPO for the launch of one of its flagship products, the Reno3 Pro in 2020, wanted to create an unforgettable experience which would be the talk of the town for a long time to come.

The situation analysis

Smart phones were launched every other day and to stand out from the clutter for the launch of Reno3 Pro was important.

Oppo wanted to show its brand affinity towards the country and connect with the consumers on a larger scale.

The media solution

Oppo made sky its Canvas and shouted out its love for the country with the...

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