The marketing objective
From boardrooms, to armed forces and to even space, women have shattered glass ceilings in India.
But, for most females in India, lives are still full of dos and don'ts, or restrictions that hinder their individual freedom. Society, people, friends and family seem to be an accomplice in this, and then there are stereotypes as well.
After years of battling with patriarchy, women are finally in charge of their destiny somewhat! Good amount of it is, empowered by the ability to move around the city for more opportunities. An ability that Pleasure, a 110CC light bodied scooter...