The communication goal
Create brand affinity for the newly launched Colgate Swarna Ved Shakti toothpaste and communicate the brand promise of "complete protection" Create impactful visibility at key touch points to achieve increased levels of brand recall amongst Rural Audience.
The situation analysis
Double-digit growth being observed in the natural toothpaste category. In
Uttar-Pradesh, Patanjali has gained significant market share.
However, A study among consumers also showed that 9/10 consumers who try Colgate Swarna Vedshakti showed , like it better than their existing toothpaste ( Based on market research done by Colgate across 120+ cities)
Hence for a nascent brand...