Asian Paints: Where the heart is

Asian Paints, a paint brand, increased impressions and views on all platforms by showing the artistic element of its product.

The communication goal

Asian Paints believed in the legacy of 'Har Ghar Kuch Kehta Hai'. The story had to be re-told to suit the evolving tastes of the new age audience.

The goal was to provide an experience, both aspirational & authentic. Thereby, resonating the core brand-values with the younger audience. With it's 4th season, Asian Paints Where the heart is had to drive the interest and aspiration of the varied target audience.

The situation analysis

Home to the younger-audience reflects their inspiration & personality with plethora of information at their disposal. The sources of their inspiration are limitless. Yet,...

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