Brand: Virgin Atlantic Leadagency: FIGCountry: United States
Market background and context
Brexit causes turbulence for Virgin Atlantic
- Virgin Atlantic has long been known as a disruptor in the aviation industry, having challenged many of the sector’s traditional norms and conventions.
- The brand, however, faced a bigger disruption, as Britain’s vote to depart from the European Union – commonly known as “Brexit” – upended the business environment.
- Uncertainty permeated the domestic and international scenes in ways that posed a threat to air travel.
- Having enjoyed profitability for several years, Virgin Atlantic anticipated making a significant...