La Grande Guignolée des Médias: The face of poverty is changing
Agency: TAM-TAM\TBWAClient: La Grande Guignolée des MédiasBrand: La Grande Guignolée des MédiasCity: MontréalCategory: Non-profit Organisations and Non-governmental Bodies
Background
Since 2001, the La Grande Guignolée des Médias (Big Media Food Drive) has been intensifying its efforts to collect the maximum cash and food donations possible for food relief organizations, which redistribute them to Quebeckers in need.
The difficult socioeconomic situation of recent years has sadly affected so many people that donation rates have now stagnated.
In 2007, 8.3% of the...