Campaign details
Brand: eBayLead agency: DigitasMarket: US
Market background and context
eBay Fashion faces a decline in sales
- In January 2016, the fashion business of eBay, the e-commerce platform, had witnessed a drop off in sales and user growth.
- That outcome ran counter to the 19% year-on-year growth that had been registered by the online retail segment within the US apparel category in 2015.
- Consideration scores for eBay Fashion also stood at 9.7%, and it was being outspent on advertising by rivals by as much as 15:1
Digital competition rises
- Online pure-plays were competing...