Dunkin's DNA grounded in transformation
Geoffrey PrecourtWarc
John Costello, President/Global Marketing and Innovation at Dunkin' Brands, remembers the counsel of an old friend who used a driving analogy to describe change management in business. And, as Costello told an audience at the Interactive Advertising Bureau's (IAB) 2016 Annual Leadership Meeting, it starts with the rear-view mirror:
"If you're doing business today like you did last week, chances are the competition is growing on you. If you're doing business today like you were last month, chances are the competition is beating you. And if you're doing business today like you...