Domino's brand strategy is based around slices of pizza topped with bytes of digital insight and inspiration.
"We used to talk about Domino's Pizza as being a pizza company that sold online," Dennis Maloney, the quick-service chain's VP/Chief Digital Officer, explained at CES 2017, an event held by the Consumer Technology Association (CTA) in Las Vegas.
"We now talk about ourselves as an ecommerce company that sells pizza. And when you start thinking about yourself that way, you've got to get good at all the things a good ecommerce company needs to do."
The Ann Arbor, Michigan-based enterprise generated $5.6...