Agency: Barkers | Authors: Chris Wallace and Nick Lang |
Domestic Abuse: Domestic Abuse, There's No Excuse
INTRODUCTION
This paper will describe the development, execution and performance of the current Scottish antidomestic abuse campaign Domestic Abuse Theres No Excuse. It will highlight how a fundamental change in communication strategy led to a change of approach in terms of targeting perpetrators in favour of an audience the Scottish general public more likely to change their behaviours as a result of a communications initiative and therefore making a significant difference to the levels of incidence and tolerance of the problem....