Campaign details
Agency: RAPPClient: Virgin MediaCampaign Name: Twitter Street
Big Issue vendors were losing £100,000 in donations each week. Their biggest sales period - the run-up to Christmas - was obliterated by lockdown.
At a time when the public couldn't get to the high street, how could Virgin Media bring the high street to them?
Strategy
The campaign needed a powerful idea that would put the vendors back in the spotlight and back on the nation's radar as a collective in real need.
By giving prospects and customers an opportunity to reconnect with their local...