Tourettes Action UK: ʞɔnɟ the firewall

This case study explains how Tourette's Action UK, a charity, used email marketing to raise awareness of Tourette's Syndrome.

Tourettes Action UK: fuck the firewall

LIDA

How did the campaign make a difference?

Tourette Syndrome affects over 300,000 people in the UK, but public awareness is very low. People affected can suffer from extreme symptoms, often misunderstood as antisocial behaviour. In severe cases, this leads to complete social exclusion as they are effectively filtered out by an intolerant society.

The campaign set out to boldly break through the social barriers and stigmas that stop people with Tourette Syndrome from being accepted by society. By designing an innovative, viral message that was impossible to filter out or ignore, Tourettes Action...

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