The Royal Marsden: Treatment that's personal
Partners Andrews Aldridge
THE TEAM
Mark Davison, Richard Dunn, Paul Snoxell, Andy Todd, Richard Worrow, Ross Newton, Pierpaolo Proh.Will Saunders.
WHAT IS WONDERFUL ABOUT THIS WORK?
We generated a threefold increase in visits to The Royal Marsden website; an expected 5% conversion rate means we'll acquire the additional 375 patients needed to hit the NHS income target of £412,000.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
Radiotherapy can be an essential part of cancer treatment, but not all patients who should receive it do so. Patients have a choice about where...