Campaign details
Agency: M&C SaatchiClient: The Commonwealth War Graves CommissionCampaign Name: War Graves Week
Creating awareness of the first-ever War Graves Week would encourage new, younger audiences to participate at local and online events.
Strategy
The pandemic meant organisations such as Commonwealth War Graves Commission (CWGC) struggled to get messages across to their audiences, as gatherings and memorials were limited or even cancelled.
So it decided to bring history home by allowing individuals to commemorate War Graves Week from the safety of their street using a unique online tool.
While relevancy was key for the...