T-Mobile: Treat Van Loyalty Programme
Fuel
The team
Liam Reynolds – Data Planning PartnerRayan Jawad – Data PlannerEzgi Ture – AnalystPearl Paul – AnalystDavid McCallen – Planning DirectorSarah Higgins – Senior Account HandlerLiz Hoar – Senior Loyalty ManagerJon Fisher – Head of Customer Marketing
Other contributors
Fantastic Thinking – Web developmentPartners Andrews Aldridge – Creative
How did the campaign make a difference?
T-Mobile's data-driven loyalty programme was designed to reward customer loyalty, reduce churn and increase value across the two very different...