Royal Bank of Scotland/NatWest: Get cash
M&C Saatchi
The team
Derek Hemphill – Senior Marketing Manager, Digital MediaAdam Lotz – Senior StrategistTom Horbye – Senior Account ManagerKarl Woolhouse – Senior Digital Art DirectorDylan Glover – Senior Digital CopywriterFederico Valori – Digital Project Director
Other contributor
Sapient Nitro – Digital build
How did the campaign make a difference?
The target audience (parents) often reject what they perceive to be unnecessary technology, but are easily influenced by their kids to use newer technologies. This campaign got students to ask their...