Right Guard
Touch DDB
THE TEAM
Andy Garnet – Creative Dan Cole – Creative Guy Bradbury – Executive Creative Director Dylan Harrison – Director Julian Calderara – Business Director Blake Cuthbert – Media Planner Sarah Lambert – Account Director Claire Bowers – Account Manager Alex Black – Project Manager
WHAT IS WONDERFUL...?
Right Guard was a 'dads' brand' that needed a younger audience. We created exclusive content with Yahoo! Music. Within two months, our integrated campaign had reached 75,000 unique users online (averaging 1,575 a day), with a dwell time of three...