Campaign details
Agency: Ogilvy UKClient: RelateCampaign Name: Let's Talk The Joys of Later Life Sex
Getting the country talking about sex and intimacy in later life isn't easy when 80% of people in the UK prefer to think that older people simply aren't 'doing it'.
How could Relate address this reluctance that affects older people's wellbeing?
Strategy
Relate is the UK's leading relationship charity, and one of its key aims is to generate open conversation around sex and intimacy.
The organisation identified that less than 10% of over-65s think people are okay talking about sex...