Peugeot UK
Euro RSCG 4D Digital
CATEGORY
Digital Execution
THE TEAM
David Brown Mike Watson Simon West Joby Brigden Duncan Hamilton Mike Lawrence Nancy Staniland Nicola Newman Natasha Allen
WHAT IS WONDERFUL...?
We created a customisable virtual shopping trip in the 207 CC around fashionable London locations. We had 14,500 entrants and 3,000 referrals and attracted new prospects: 34% had not heard of the 207 CC before.
OBJECTIVES
As pioneers of the coupe cabriolet market and following the runaway success of the 206 CC, Peugeot wanted a big idea to launch the...