Campaign details
Brand: DoddleLead agency: Wax/On and The Kite Factory
Campaign Overview
Doddle, the click-and-collect parcel company, wanted to be top of online shoppers' minds for Black Friday, Cyber Monday and Christmas.
Strategy
Doddle had a tenth of the coverage of its major rival. It needed to work hard to stay front of mind and be chosen at e-commerce checkouts.
Wax/On started by defining Doddler's ideal shopper.
Using behavioural data it identified mobile-first 25 to 34s with busy lives. Their delivery and returns choices are made by factors like urgency, product category and price.
But once they...