Nokia N8: Hollywood in your pocket
Wunderman
THE TEAM
David Harris, Neil Barrie, Kelvin Tillinghast, Nathan Flowers, Helga Sasdi.
Other contributor:
Delinquent Production Company-Video production.
WHAT IS WONDERFUL ABOUT THIS WORK?
We created awareness and desire for the new Nokia N8 during pre-launch, showing a film director using his shoot camera to answer a call, featuring the N8's HD video and 12 megapixel camera. Over one day we saw 5.1% interaction (2.2 times the industry average), a 65% increase in visits to the N8 product page and an ROI of 92%.