MORE TH>N
Stephens Francis Whitson
THE TEAM
Jackie Barnes, Hannah Wallis, Rosie Boon, Matt Conner, Jackie Bee, Mel Stanley, Rachel Hawthorne, Neil Francis, Clara Dennison.
WHAT IS WONDERFUL ABOUT THIS WORK?
Pet insurance, unlike car insurance, isn't a mandatory purchase. Here's a well-thought out strategy: open pet owners' hearts, then open their wallets. Leads are up 9% YOY. Sales up 17%. Cost per sale down by 2%. Woof, woof. Purr.
OBJECTIVES
To give consumers a compelling reason to protect their pet with MORE TH>N.
STRATEGY AND TARGETING
The UK is full of pets. Many of them are cats and dogs....