Merial: Playful pets
balloon dog / Instinct PR
The team
Cordell Burke, Caroline Hardy, Ben Sturgess, Ben Wilson, Scott Deakin, Louise Yallop, Eleanor Green, Rene Van Dop, Ben Graves, Rob Hines, Juliet Price, Ginny Corfield.
How did the campaign make a difference?
This campaign used an understanding of the joy animals bring and a desire to improve their welfare. In just over a month celebrity tweets reached an audience of more than 543,900. The microsite received over 30,700 visits; charities' Facebook pages were inundated with support; and Merial gained 4,399 useable addresses.