Campaign details
Brand: Land Rover UKAdvertiser: Jaguar Land RoverAgency: Spark44 and EditCountry: UK
Campaign Overview
The ultimate performance
Insight shows customers are too time-starved to visit a retailer to place an order or wait for their new car. Range Rover decided digital could solve the problem.
Strategy
Range Rover knew its customers were time-poor. They couldn't spend hours in a retailer or weeks waiting for a new car to arrive.
Both issues could be solved by offering them a personalised £3,000 incentive, while presenting a stock vehicle similar in specification to their likely...