Campaign background
Keeping children safe in an ever-evolving digital world, Internet Matters needed to alert parents of the reality of modern bullying in a hard-hitting campaign that spoke directly to them.
Strategy
At the very centre of Table19's strategy was the message that bullying has changed, and parents' advice and support needed to change too. It can now be a 24/7 phenomenon, and it can be happening in their homes without anyone realising it.
The aim was to speak directly to parents in a very human, real way.
Table19 aimed to draw on the uncomfortable truth that a constant online...