IBM: Social analytics at Wimbledon
OgilvyOne London
The team
Charlie Wilson, Emma De La Fosse, Nina Mynk, Samantha Hagans, Emma Paola de Haas Garcia, Georgia Bradley, Anthoula Nolan, Giles Winser, Elaine Lee, Janet Berry, Lorenzo Spadoni, Pavlos Themistocleous, Hiten Bhatt, Nicole Yershon, Emmanuel Davis, David Dunhill, Sam Seddon, Daniel Gomes, Ben Loach, Rosemary Brown.
Other contributors:
NetCommunities – Media Partner, 3D Print Show – 3D Printing Partner.
How did the campaign make a difference?
IBM added social tracking to Wimbledon analytics this year; this campaign proved how it helps businesses make smarter decisions. One hundred and forty eight C-suite executives...