IBM: Seer 2.0
OGILVYONE LONDON
JUDGE'S COMMENT:
"The sheer ingenuity of this campaign shows what happens when technical nous is combined with creative thinking. As well as creating an amazing user experience, the results were extraordinary, generating forecasted revenue of £25 million."
Steve Aldridge, Partners Andrews Aldridge
THE TEAM
Colin Nimick – Executive Creative Director
Emma De La Fosse – Creative Director
Charlie Wilson – Creative Director
James Hodge – Copywriter
Neil Aitken – Art Director
Elissa Grey – Senior Producer
Mark Sweatman – Head of Technology
Nick Bennett– Account Manager...