Golden Charter: Promoting local independent funeral directors
Golden Charter
The team
Linzi Clingan, Katie Whyte, Justine McInally, Hilary Kidd, Louise Gold.
Other contributors:
The Insert Company – Data Analysis, Media and Print, Precision Creative and Media – Media Planners, Lift Design – Creative Work.
How did the campaign make a difference?
Funeral plans are not a subject most people like to talk openly about. This campaign overcame the challenge of promoting local independent funeral directors in a sensitive but engaging manner. An ROI of £9 per £1 spent proved that doordrops are key.