Ethicon BioPatch - Awareness campaign
Gravity Matrix
How did the campaign make a difference?
Over 18,000 people get a catheterrelated blood stream infection (CRBSI) in the UK each year – with 60% of infections coming from the patient's own skin. A large percentage of these could be mitigated by using the BioPatch product as part of their line care bundle.
This animated "Win the War Against Infection" training video highlighted the real cost to NHS Trusts of CRBSIs and enabled the BioPatch sales force to use their limited time to sell the benefits of the product to key decision makers....