Department of Health: NHS Smokefree SMS Service
Kitcatt Nohr Digitas
The team
Phil Cragg, Flic Theobald, James Balmond, Caroline Fox, Adrian Robertson.
Other contributor:
Call Credit.
How did the campaign make a difference?
This campaign proved that great copywriting can inspire people to live healthier, longer lives. 6,025 smokers signed up for SMS support. After four weeks 1,211 (20%) of registrants were still smokefree.
What details of the strategy make this a winning entry?
The Txt2stop trial conducted by Dr Cari Free, from the London School of Hygiene and Tropical Medicine, showed that SMS support helped 11% of smokers to...