Callcredit: Tall stories
Purebrand
The team
Jamie Crellin, Claire MacMenemy, David Swift, Matthew Buckley.
Other contributor:
Purebrand – Creative designers.
How did the campaign make a difference?
Callcredit needed a platform to introduce the brand and the breadth of offering. A mailer replicating a claims folder with outlandish claims produced some of the most outstanding ROIs ever seen – from the number of inbound calls generated to the number of introductory meetings booked.
What details of the strategy make this a winning entry?
As a data services provider, it was so important to be bang on the money with audience...