Campaign details
Agency: Wunderman Thompson UKClient: BoseCampaign Name: #DiscoveredAtHome
Bose discovered that its audience was hungry for more music-related content.
Wunderman Thompson was asked to create a campaign that had music at its heart, which could live virtually for the UK market during the global lockdown.
Strategy
Gen Z and Millennials are united in their belief that brands must offer genuine value to society and not just sell products. Brands that prioritise building communities can win over a younger demographic desiring connections through shared values.
As social distancing became the norm during COVID-19, there was...