Blacks Leisure Group: December Deals
THE LEAFLET COMPANY
JUDGE'S COMMENT:
"The brave decision to use the door drop format as the main plank in a recovery programme, and the use of all creative techniques to drive customers into the store, was rewarded with excellent results."
Marc Michaels, COI
THE TEAM
Cameron March
Helen Sawyer
Laura Hatton
Sophie Williams
CLIENT • Blacks Leisure Group
WHAT IS WONDERFUL ABOUT THIS WORK?• A leaflet relaunched Millets after a turbulent trading period. We were highly successful at leveraging sales from competitors, resulting in a 20% net increase in sales and 21% net...