Best Western Hotels GB: Happiness is…
The SHARP Agency
How did the campaign make a difference?
Best Western went against the marketing tide by selling hotel leisure breaks with an emotion, rather than just a discount, in an economic climate of austerity. With only a limited marketing budget, the winter sales campaign became Best Western's most successful to date.
The campaign inspired uptake using the various allures of sleeping under stars on frosty nights, rising to freshly baked bread and other heart-warming scenarios. Unlike the marketplace, the discount was secondary. Best Western disrupted the conventional approach at the time and...